Content Production | Passion Not Glory

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WELL

HELLO

THERE

Twenty years in the making, Passion Not Glory is a leading creative agency specialising in high-end sport and lifestyle content production.

It's all about the passion. For the sport. The life. The detail.

You won't find glory hunters here.

LATEST PROJECTS >

WHO WE'VE WORKED WITH >

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TNF

New Balance

Rab

Nike

Craft

Oro

Nurvv

Snow+Rock

Runners Need

Cotswold

Saysky

Inov8

TNF

New Balance

Rab

Nike

Craft

Oro

Nurvv

Snow+Rock

Runners Need

Cotswold

Saysky

Inov8

Anchor 1

Location scouting, casting, production, photography and film for Runners Need's seasonal campaign. Olympic hopefuls took on Brutalism. Together they rose.

More fun really than work!

We were lucky enough to get access all area press accreditation for the Fort William World Cup. The sun shined for once and the chainsaws rang out...

Initially invited to design retail POS for NURVV Running. Soon we were creating a full suite of global content. Well, that escalated quickly.

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Producing Oro's launch video for their new health & fitness app.

There's nothing like shooting at Loughborough Sport's Performance Support centre with some of the UK's top athletes. (Nothing like being in the ring with them either.)

Shoot production, photography, video and asset creation.

Based on brand 'personas' that represent the Cotswold Outdoor philosophy, we dug a little deeper to bring the outdoors to life.

Producing the full campaign for Snow+Rock's summer season? In Thailand? Go on then...

End to end content produced and supplied.

On time. On budget. Nothing compromised.

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Snow+Rock's winter season. The UK's no1 snow retailer, with a heady mix of high-end products combined with bad-ass back country gear. It's the dream.

Full shoot production - on location and studio.

And it rained and rained and rained...

Probably one of our wettest shoots but equally rewarding. Will always be our benchmark for getting wet!

Shoot production, photography, video and asset creation.

Mallorca, what a place to ride. Endless switchback passes, sun, climbs and good times all round. Mallorca, we will be back!

An oldie but a Goldie...

But one we are very proud of as it's a charity close to our hearts.

Designed and produced the Annual Review for the RNLI along with dressing their conference event.

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Producing and shooting for a beer commercial in Lanzarote. I mean what's not to like!!

Shout out to Caroline Piasecki for the hair & makeup and bringing the fun as always.

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It was mellow vibes only for the summer shoot in Cape Town for Snow+Rock. Beach-hair-and-I-don't-care. The good times literally glowed.

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